bon appétit
Design Challenge Theme:
Create an iOS native app centered on meal recommendations for bon appétit.
Discover
Audience
Bon Appétit is a food culture behemoth, with 6½ million monthly readers, almost 8 million unique digital users, plus videos and hosts that have gained cult followings.
Social media
The company found that 64 percent of Bon Appétit's social media audience is between the ages of 18 to 34, while that demographic makes up about 21 percent of the print audience.
Consolidation
Conde Nast recently folded epicurious into bon appétit. Epicurious has an app, bon appetit does not.
Points in brief to consider (client perspective):
App features
iOS App based on nutritional plan, calorie intake, and goals (my immediate assumption: Noom and My Fitness Pro have this capability)
Neural recommendation engines
Research neural recommendation engines (immediate assumptions i.e. Seamless, Neflix, etc)
Existing ML technology
Existing ML technology: (i.e. My Fitness Pro-it’s a free app that I can use to demonstrate my MVP)
Comparative Analysis
Survey Insights
21 respondents
Using apps to track nutrition
81% do not use apps to track nutrition (17 out of 21 responses)
Another way of looking at it: 19% do.
The reasons why not:
Too much effort, not organized enough
Don’t need to
How do you plan your meals?
Where do you find your recipes?
Personas
How Might We?
How might we make it easier for Sonia to log her meals into another platform?
How might we make it easier for Steve to access Bon Appétit's editorial content, recipes, and create shopping lists?
How might we make it easier for Steve and Sonia to search the Bon Appétit's platform based on food and dietary preferences?
MVPs
Features
Partner with existing nutrition apps to log calories without leaving the recipe page.
Preferences
In the preference panel, the user can select to:
show nutritional information
and/or select 3rd party apps such as My Fitness Pal or Noom to sync data
chose food and dietary preferences
Recommendation engines & machine learning
Based on users previous searches and dietary preferences
User Flows
Adding data to 3rd party apps
1. click recipe to prepare
2. scroll down to log recipe
3. overlay opens to recipe data to log meal
4. user clicks on ”log meal”
5. User can than close overlay to go back to bon appetit’s recipe page
Style Guide
Using bon appetit’s website as a reference, I created this matching style guide for the mobile app
High Fidelity
Next steps
Since Epicurious already has most of the features Steve and Sonia want, study rebranding the app under the Bon Appétit name.